What I Did
I was the Digital Director for FLOTUS during the transition into the White House, managing digital strategy and execution from social copywriting to creative development and execution.
FLOTUS and Initiative Accounts
Launched the brand new FLOTUS accounts for Dr. Biden on Inauguration Day and worked with our military advisors to launch Joining Forces social pages and website as the initiative started up under her leadership.
Story Template and Highlights
Captured content, built a visual template for storytelling and created engaging stories and highlights for Facebook and Instagram Stories.
New Formats for FLOTUS
Created content using organic platform technology such as Threads and Reels to meet consumers where they are.
Direct-To-Camera Videos
I scripted direct-to-camera moments for FLOTUS and worked with our video team to capture and caption them on-site.
Livestreams
Worked with White House videographers to livestream important moments and speeches to FLOTUS accounts.
